Sellers

1) Establish an Accurate Listing Price the First Time

Too often, sellers and their listing agents do not perform the proper due diligence when establishing the most accurate listing price. Missing the mark on pricing can be the most critical factor in obtaining the highest price in the shortest amount of time.

With The David Green Group, you will work with experienced agents with MBA backgrounds who ensure your home is priced right the first time. We run an extensive Comparable Market Analysis so we can review pricing together. We do not believe in forcing a price on sellers but rather working as a team.

A well-priced home often generates competing offers and drives up the final sale value. Our market analysis considers the most actively searched price ranges and home values in your area, including properties that are currently on the market, under agreement, and recently sold.

2) Effective Marketing Plan

• Professional Photography: We hire only the best photographers and videographers to promote your home.
• Floor Plans: We provide both online interactive floor plans and hard copy versions so buyers can fully understand the layout of your home.
• Social Media Marketing: The David Green Group puts the “social” in social media. Our dedicated staff strategically promotes your home across major platforms such as Instagram, LinkedIn, Facebook, and YouTube to maximize exposure.
• Print Marketing: Our listings are professionally printed and designed to perfection. Your home will also be featured in our window display along the Boston Waterfront.
• Top Agent Network: As members of the Top Agent Network in Boston, we can pre-market listings to the top 10% of agents in the area. We also personally contact agents, host broker open houses, and leverage our relationships built over 15 years.
• Email Database: We maintain a highly effective email database to promote new listings and upcoming open houses.

3) Public Relations

The David Green Group offers a unique PR and marketing plan for your listing. We pursue property feature coverage across several publications to maximize visibility.

A property feature includes the listing address, listing price, home amenities, property images, and agent contact information. Our pitch highlights the most noteworthy qualities of the residence and its location.

Our listings have been featured in:

• Apartment Therapy
• Boston Agent Magazine
• Boston Business Journal
• Boston Herald
• Boston Homes
• Boston Magazine
• Curbed Boston
• Design New England
• Distinctive Homes
• DuJour
• Haute Living
• Haute Residence
• Interiors Boston
• Luxury Daily
• New England Home
• Realtor.com
• Robb Report
• Unique Homes

4) Closing the Deal

The David Green Group is known for “closing the deal.” Too often transactions fall apart just before completion. Our strong business background allows us to strategically guide deals across the finish line.

When offers begin to come in, we represent you throughout the negotiating process to ensure you achieve the best possible price and favorable closing terms. With experience, confidence, and financial expertise, we help ensure your transaction is completed successfully.