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Branded residences: where the market is headed

Explore the growing trend of branded luxury residences in Boston and worldwide.
David Green  |  February 27, 2026
Boston has no shortage of branded luxury buildings: The Residences at the Four Seasons, the Four Seasons at One Dalton, the Residences at the Ritz-Carlton, the Residences at Raffles Boston, the Residences at the Mandarin Oriental, the Residences at the St. Regis and more. According to the 2024 Coldwell Banker Trends report, the branded luxury residential market is set to grow by 55% globally by 2026. There are currently 324 branded luxury new construction projects underway worldwide, including the [Ritz-Carlton Residences at South Station Tower](https://www.thedavidgreengroup.com/ritz-carlton-south-station-tower/), which is scheduled for completion in 2025. Worldwide, the Ritz-Carlton and the Four Seasons have the most active projects. One of the latest trends has been fashion and jewelry houses collaborating with these iconic brands, such as Armani, Fendi, Bulgari, and Porsche, Bentley and Aston-Martin have also launched residential developments within the branded luxury umbrella. Pre-sales are happening now at the Ritz-Carlton at South Station Tower. Contact me to schedule a private tour! * * *

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